Our story
Who packs the cooler
We are a small crew that got tired of coolers that leaked on the drive home. RealCool is what came out of that — bags built around the end of the day rather than the start of it.
The kitchen counter
A cooler gets packed before anyone is properly awake. That is the moment our bags are designed for: a wide opening you can load with one hand, a second deck so the bread does not go under the ice, and a liner you can pour melt water out of at the end without a funnel.
The car park
Between the car and the spot there is always a walk nobody mentioned. It is why half our range has shoulder straps and a foam back panel, and why the backpacks keep their shape when loaded — a slumping cooler spills bottles on the path.
The middle of the day
This is when a cooler is judged and nobody is watching. The lid opens twenty times, the sun moves onto the bag, and the ice turns to water. Our liners are heat-pressed shut so that water has nowhere to go, and the cold keeps working while it sits there.
The last can
Everyone is folding chairs, and somebody reaches into the bottom of the bag. That can is the whole product. If it is cold, the bag did its job; if it is not, nothing else on the spec sheet matters.
The boot, again
A cooler that does not fold is a cooler that lives in the garage and gets forgotten. Ours collapse to about two and a half inches, which is the difference between gear you own and gear you use.
We do not run our own checkout. Every bag on this site is sold through our retail partner's listing, and that is where orders, payment, delivery and returns are handled.